About Me

Hi, I'm Aarushi Raina Bhaumik; content and copywriter from Mumbai. Since 2018, I have written several forms of content and copy including website content, blogs, articles, newsletters, social media posts, press releases, and much more.

Before I took up writing full-time, I was the Head of Content for an organization named Autism Connect, an extension of my primary employer, NeuroGen BSI. My role there included overseeing every aspect of content creation, from ideation to execution and analysis, across all their digital and non-digital platforms. We did exceedingly well in creating a digital community for our target audience and spreading brand awareness. Under my content management, we also won an award for the Best Content in a Non-Profit Blog/ Website in India Content Leadership Awards & Conference - 2019.

Simultaneously, I was also the Digital Content Manager at NeuroGen BSI. Through this profile, I managed and oversaw all digital content creation for the brand, in keeping with their brand values, and dynamic outreach programs. Preceding this role as the organization's Assistant Manager -Medical Services, I was able to incorporate a direct understanding of the target audience's needs and the company's goals into the content we collectively developed. Through these efforts, we were successfully able to generate quality leads and a strong digital community.

Prior to these experiences as well, I have worked extensively in the medical sector, at reputed clinics and hospitals such as LifeForce Homoeopathy Clinic, Chembur, Niramaya Hospital, Kharghar, and MITR Hospital, Kharghar. So, I consider medical content as my specialty. Additionally, I have also had the opportunity of writing for other industries, including technology, retail, lifestyle, entertainment, architecture, real estate, web design, commercial, education, and more, over the years.